Most popular if enterprises have digital assets I

  • Detail

If enterprises have digital assets (I)

digital asset management is imperative

previously, the asset management of the printing and publishing industry was non digital, such as photos, which were stored in the form of film, and only used films and their storage places could be recorded. When a printed publication needs to be reprinted, or another publication needs to use these photos, try to find them from the original storage place; If the film that cannot be found or saved is damaged or lost, you have to find the original and re scan and make up. When the publication is reprinted or published in other media forms, about half of the workload will be consumed in the search and collection of these materials; Other printing houses have accumulated millions of documents over the years, so it's really difficult to tell exactly what the content of which document is? Which edition is it? Where is it

with the continuous growth of social demand, the mutual conversion between printed media publications and non printed media publications of the same content occurs from time to time, that is, a printed publication may be required to be published in the form of CD-ROM or network, and then it needs to be printed and published. Now, when many publications are changed from print publishing to online publishing, it costs millions of yuan only to re-enter the content. If dozens, hundreds or more photos are scanned and digitized again, this process will become very troublesome and cost more

at present, digital technology is more and more widely used in the printing industry, and the pre press typesetting link has been completely digitalized. In addition, customers' needs tend to be more diversified. In addition to paper media, there are also disk, optical disk, and even online publishing needs. Every day, the printing factory will be exposed to a large number of electronic documents, such as text, graphics, images, data, and even audio-visual and animation electronic documents provided by customers; Various layout documents generated in the printing process; Electronic documents used for cross media publishing, as well as digital documents generated by digital processing of a large number of publications that used to adopt the traditional plate making method in the past, constitute the digital assets of printing enterprises. The diversification of production forms and customer needs have prompted printing enterprises to "manage" these huge amounts of customer assets and achieve rapid storage, retrieval and access before they can carry out the necessary processing in the next step. In short, digital asset management (dam) is inevitable, but it also brings new challenges and development opportunities to printing enterprises

there are differences in applications at home and abroad

foreign dam systems have appeared in the 1990s. After several years of development, companies such as Philips, interwoven, apple, IBM, HP and so on have launched relevant dam systems. The application of digital asset management has been very popular, such as cross platform communication, information exchange, automatic access to product price information, automatic control and automatic financial data processing

in European and American countries, the level of management and utilization of digital assets has been relatively mature. Almost all the materials in the library are stored in electronic form, including the previous publications have been digitized. While the current publishers provide paper books, they also provide corresponding electronic documents. These libraries are linked in a region or nationwide for readers to enjoy, which greatly improves the convenience of accessing materials and the utilization rate of materials

at the "digital asset management seminar" held by Seybold magazine in New York in 2003, everyone made optimistic predictions about the development prospects of dam. It is expected that the sales of dam will increase from $200million in 2003 to $3.5 billion in 2009, with an average annual growth rate of 37.5%. The development direction of dam is also very clear: as a tool for market communication, government and legal implementation, the awareness of dam is continuously increasing without further improving the level of manufacturing technology and overall strength

due to the lack of high-speed data processing infrastructure, as well as expensive data storage costs and expensive software, the promotion and application of foreign dam systems in printing enterprises are hindered. Generally speaking, most foreign commercial printing plants and publishing houses are small and medium-sized enterprises. Most customers are also at a medium level in the plastic particulate waste with a diameter of less than 1 mm dumped into the sea, mainly equipped with a medium-sized dam system; A few high-end publishing houses and printing houses may need more high-end dam systems, depending on their work needs. The adoption of dam system will indeed bring many benefits to printing and publishing enterprises. In the past, it took several hours to find films and copy damaged films, but now it only takes 10 ~ 20 minutes to complete it. This alone can save hundreds of thousands of dollars a year for printing plants. It is nothing new to adopt dam system in foreign countries, larger printing houses and publishing houses, but it is still difficult to do it for smaller printing houses and publishing houses, because they have no technical resources and can't afford the expensive investment and daily management cost of nearly 500000 dollars in hardware and software

digital asset management is widely used in the field of digital printing. For example, united stations, the largest retail wholesaler of office products in North America, cooperated with its printers to launch the auto wizard marketing system. Dealers only need to select the required marketing template through some simple operations, confirm the promoted products from the picture library, and automatically customize the corresponding promotion text according to the specific needs of customers, so as to design their own promotion list. At the same time, the system will prompt dealers to submit a database of customer name and address information for creating PDF Print files, so as to customize personalized brochures for customers according to their needs. These documents can be automatically uploaded to the printer's server, connected to the digital printer for printing, and then mailed to the dealer's target customers. There are many similar examples abroad

as dam is a new technology that has just emerged in recent years, the cognition and acceptance of dam by domestic related enterprises are far less than those abroad. In China, the publishing industry is the first to realize the importance of digital asset management, such as video media and print media, followed by publishing houses, advertising design industry and printing industry

at present, there are many providers of digital asset management systems in China, such as founder of Peking University, TRS, high technology, Asiatic Corporation, etc., as well as many well-known foreign manufacturers, such as HP, interwoven, IBM and other companies, which have developed digital asset management systems for enterprises specifically aimed at the characteristics of Chinese enterprises, and have been applied

in recent years, digital asset management has just been recognized by domestic printing enterprises. According to the information learned in the interview, domestic printing enterprises are generally used to playing the role of processors, and the development and utilization rights of content are in the hands of customers. Enterprises lack the motivation to adopt digital asset management. From the overall level, it is still in the primary stage of "content management" and "serving customers"

in traditional printing enterprises, most of them still focus on printing, and only a small number of enterprises invest in prepress. These printing plants can generally complete a variety of performance experiments of tape, chain, steel wire rope, welding rod, brick and tile and components, which is to save the film, and digital files will not be saved once they are released. Next time you print, take out the saved film and print it again. If the customer requests to save the digital files in advance, the printing factory will save them for the customer in a short time. At most, it will only burn the CD to the customer for safekeeping

however, there are also some enterprises that do well in "content management" and "customer service", such as Beijing Lingqi Printing Co., Ltd. their method of saving relevant electronic documents after printing is that the periodicals are relatively long, about a year; Newspapers only store the contents of the latest issue; For loose live parts such as picture albums, the "one book one talk" system is basically implemented, which needs to be specifically negotiated and determined with customers in advance. In this regard, Mr. Zhang Jianyong, head of the prepress Department of Beijing Lingqi Printing Co., Ltd., explained: "this method can not only reduce the business risks of enterprises, but also be responsible for customers.". In addition, Mr. Zhang Jianyong also mentioned that the storage services and cross media publishing services provided by most printing plants are free services, "designed to provide customers with as much convenience as possible. For us, at this stage, content management itself is only an effective means to serve customers and attract customers"

some printing enterprises pay more attention to content management and operation. For example, domestic high-end printing enterprises such as Donnelly, Yachang and Lifeng Yagao have made many beneficial attempts in digital asset management and achieved good results. They carry out the following modes of digital asset management: establish a picture library, collect valuable art pictures, and sell them with the help of the network platform as a new profit appreciation point of the enterprise; The research also mentioned the possible consequences of the proposed and recently implemented ban on plastic packaging products, the specific requirements of quality media and cross media publishing, and customers can check the specific production of live parts at any time; Provide content management, storage services, etc. At the same time, printing enterprises can also obtain new profits, laying the foundation for value-added services

Copyright © 2011 JIN SHI