Most popular IBM draws your attention to these ten

2022-08-14
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IBM draws your attention to these ten business trends

mobile technology, social networking, data analysis, artificial intelligence, and intelligent e-commerce, which are the business technologies that CXO is concerned about. A recent article in Forbes magazine introduced IBM's scientific and technological solutions and plans for the next decade. Let's take a look at the trends that IBM is concerned about:

1 Serve customers according to the actual situation

IBM is developing a business process that can connect employees, suppliers, partners and business processes to study and predict customers' behavior, so as to provide targeted services to current and potential customers in the right place, time and circumstances, such as sending customers recommended collocations and relevant discount information when they enter the women's clothing area of department stores

2. Effective collaboration with partners and suppliers brings huge competitive advantages

in a recent study, IBM surveyed 1128 enterprise procurement managers in 22 countries and found that enterprises that are outstanding in procurement maintain close collaboration with important suppliers and partners, and often use procurement data analysis to save costs and seek more favorable long-term supply contracts

continue to take women's clothing sold in department stores as an example: if the data shows that a skirt is always sold separately without any accessories, and a popular fashion expert among customers recommends a shoe matching this skirt, then the shopping team of the mall will find suppliers to supply, sign contracts with fashion experts to promote preferential information, and then provide information to users in the mall in combination with the actual situation

3. Crowdsourcing innovation can greatly increase profits

take shopping malls as an example: shopping malls can brainstorm through forums and design competitions, absorb the wisdom of the masses, and then carry out orderly cooperation with partners and suppliers to quickly bring the selected designs or products to the market

4. Talent competition is the key

whether an enterprise can become a century old store depends on talent. The talent competition will be more intense in the future, and the Internet provides talents with extremely rich work information, which greatly increases the possibility of employees' job hopping. In order to help enterprises retain talents, IBM is developing retentionalytics solutions to analyze the brain drain mode within the enterprise with data, which helps enterprises take appropriate measures in time in case of abnormal situations of high employee turnover

5. Companies need to focus on relationships rather than just transactions

the old advertising models such as TV, print and radio advertising are becoming less and less effective. Advertising costs are shifting to Google and SEO services. In the future, successful enterprises will cooperate with influential celebrities or experts and use data analysis to accurately locate every link in the customer purchase process, such as when enterprises are ready to launch new products or promote existing products, First, judge the correct potential customers through data analysis, and then persuade them to buy with the help of influential people or people who have established contact with the target customers

6. Salespeople reduce sales and enhance attractiveness

a recent study shows that among salespeople who like social networking, 78% have better sales performance than their non social peers. Future salespeople will use social data analysis to determine which networking communities potential customers will haunt, and then use carefully crafted content to cultivate relationships with these potential customers. The best salesperson will develop his own fan base

7. Mobile business is not limited to technology company

fact and Qualcomm's gimbal, and other data tools can enable mobile applications to obtain data far richer than the user's location, so as to help businesses predict the action plan of potential customers and provide the most appropriate life or business information, such as recommending potential customers worth contacting according to the user's location, time and social network at a party, or automatically providing future party coupons Party music package download, Uber car Hailing service and other information. If Watson, the voice customer service assistant of IBM, launches the mobile version, what effect will it produce

8. Enterprises must be proficient in social media marketing.

Kraft food company has carried out a series of social media marketing activities for Oreo cookies in China: encourage Chinese consumers to have a twist, high-precision lick and bubble competition with Oreo brand ambassador Yao Ming, and encourage mothers to share their children's Oreo in space at all times. Kraft and IBM said that this round of social marketing activities had achieved amazing results. The total number of clicks on the game station exceeded 1.2 billion, and the number of Oreo moments in space exceeded 40million in half a year. During this period, the sales of Oreo cookies in China increased by more than 80%

mobile technology, social networking, data analysis, artificial intelligence, and intelligent e-commerce are all business technologies that CXO is concerned about. A recent article in Forbes magazine introduced IBM's scientific and technological solutions and plans for the next decade. Let's see what trends IBM is concerned about:

1 Serve customers according to the actual situation

IBM is developing a business process that can connect employees, suppliers, partners and business processes to study and predict customers' behavior, so as to provide targeted services to current and potential customers in the right place, time and circumstances, such as sending customers recommended collocations and relevant discount information when they enter the women's clothing area of department stores

2. Effective collaboration with partners and suppliers brings huge competitive advantages

in a recent study, IBM surveyed 1128 enterprise procurement managers in 22 countries and found that enterprises that are outstanding in procurement maintain close collaboration with important suppliers and partners, and often use procurement data analysis to save costs and seek more favorable long-term supply contracts

continue to take women's clothing sold in department stores as an example: if the data shows that a skirt is always sold separately without any accessories, and a popular fashion expert among customers recommends a shoe matching this skirt, then the shopping team of the mall will find suppliers to supply, sign contracts with fashion experts to promote preferential information, and then provide information to users in the mall in combination with the actual situation

3. Crowdsourcing innovation can greatly increase profits

take shopping malls as an example: shopping malls can brainstorm through forums and design competitions, absorb the wisdom of the masses, and then carry out orderly cooperation with partners and suppliers to quickly bring the selected designs or products to the market

4. Talent competition is the key

whether an enterprise can become a century old store depends on talent. The talent competition will be more intense in the future, and the Internet provides talents with extremely rich work information, which greatly increases the possibility of employees' job hopping. In order to help enterprises retain talents, IBM is developing retentionalytics solutions to analyze the brain drain mode within the enterprise with data, which helps enterprises take appropriate measures in time in case of abnormal situations of high employee turnover

5. Companies need to focus on relationships rather than just transactions

the old advertising models such as TV, print and radio advertising are becoming less and less effective, and advertising costs are shifting to Google and SEO services. In the future, successful enterprises will cooperate with influential celebrities or experts, and use data analysis to accurately locate every link in the customer purchase process, such as enterprise preparation 6 Tight space: when 380mm launches new products or promotes existing products, first judge the correct potential customers through data analysis, and then persuade them to buy with the help of influential people or people who have established contact with target customers

6. Salespeople reduce sales and enhance attractiveness

a recent study shows that among salespeople who like social networking, 78% have better sales performance than their non social peers. Future salespeople will use social data analysis to determine which networking communities potential customers will haunt, and then use carefully crafted content to cultivate relationships with these potential customers. The best salesperson will develop his own fan base

7. Mobile business is not limited to science and technology, but technology can consider using the balcony board to avoid the cold bridge. Using data tools such as the company

fact and Qualcomm's gimbal can enable mobile applications to obtain data far richer than the user's location, so as to help businesses predict the action plan of potential customers and provide the most appropriate life or business information, such as: at parties, according to the user's location Time and social networking recommend potential customers worth contacting, or automatically provide future party coupons, party music packaging and downloading, Uber car Hailing service and other information. If Watson, the voice customer service assistant of IBM, launches the mobile version, what effect will it produce

8. Enterprises must be proficient in social media marketing.

Kraft food company has carried out a series of social media marketing activities for Oreo cookies in China: encourage Chinese consumers to have a twist, lick and bubble competition with Oreo brand ambassador Yao Ming, and encourage mothers to share their children's Oreo in space at all times. Kraft and IBM said that this round of social marketing activities had achieved amazing results. The total number of clicks on the game station exceeded 1.2 billion, and the number of Oreo moments in space exceeded 40million in half a year. During this period, the sales of Oreo cookies in China increased by more than 80%

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